- GRAMBLING LEGENDS -
Grambling Legends: Collie J. Nicholson
By Nick Deriso
Marketing is as much a part of college football today as inflatable mascot heads for the players to run through.
But 50 years ago? People must have thought it meant going to the grocery store.
Except for Collie J. Nicholson, for three decades the sports information director of tiny Grambling College.
That legacy plays out in media coverage of the program even today.
Now, make no mistake, it was Eddie G. Robinson who was in charge of coaching the team to victory. Robinson would eventually win more college football games at Grambling than Pop Warner and then Amos Alonzo Stagg and, by the early 1980s, even the immortal Paul “Bear” Bryant.
Coach Fred Hobdy and a future NBA Hall of Famer named Willis Reed, meanwhile, would during the early 1960s win the state of Louisiana’s first, last and (so far) only men’s national title in basketball. Grambling’s baseball team was advancing to the NAIA national championships, too.
But would it have mattered if nobody knew? That’s where Nicholson came in.
“He meant,” former Grambling basketball star and head men’s coach Larry Wright simply said, “everything.”
I’ve called Nicholson a shoe-leather genius, because he worked in the days before computers, fax machines and wall-to-wall cable coverage. Collie J. used to keep stats, write the stories, then book it down I-20 to the Western Union after every game, sowing these seeds of national stature through the wires to newspapers all over the country.
He went further, imagining the impossible, then making it real: Football games in Yankee Stadium, in Japan, in New Orleans — which evolved into the nationally televised Bayou Classic.
Collie James Nicholson, who died of heart failure on Sept. 13, 2006, was born July 7, 1921, in Winnfield, La. He was survived by his wife, Ophelia; a son, Carl, of Houston; a daughter, Shirley Rhodes, of Shreveport; two grandchildren and a great-grandson.
“Because of Collie J., Grambling State University is one of the few institutions known the world over,” said Joseph Carter, who as president of the Shreveport chapter of GSU’s National Alumni Association pushed forward a 2006 resolution to christen the Robinson Stadium press box in Nicholson’s honor.
His pen never lost its punch. Collie J. pushed Paul “Tank” Younger (the first black player to sign a pro contract) into the NFL at the beginning of his career in the early 1940s — and Doug Williams into the final list of Heisman Trophy candidates at the end of it in the late 1970s.
“We just came along at the right time,” the ever-humble Nicholson told me in 2003. “I tell you, the Lord was in the plan.”
Today, you’ll find Grambling on NBC in a national broadcast of the Bayou Classic that began 12 years after Nicholson ended his run as SID. That game was the subject in 2005 of just the second ESPN College GameDay broadcast ever from an FCS site.
In the two years before Nicholson's death, there were feature treatments on Grambling’s former passer Bruce Eugene by the NFL Network, take outs on its rivalry with Southern and Coach Robinson on ESPNU — and a BET series devoted to the football team and band called “Season of the Tiger.”
Nicholson wouldn’t have it any other way — though, it’s important to note that, despite his on-campus nickname as The Man With the Golden Pen, Collie J. never sought the spotlight for himself.
“Whenever people would refer to him like that, you could almost see him cringe,” biographer Michael Hurd told me. “It was not within Collie to bring attention to himself. He was not about all of that. He would always say, ‘I was just doing my job.’”
Nicholson, then ailing, couldn't attend the subsequent July 2006 press box-naming ceremony. Still, it was fitting tribute for a man who was the tailwind that pushed GSU to the national stage. And a chance, in an emotional outpouring, for folks to recall a few of the legends that Nicholson had authored along the way.
“I remember a quarterback who was having trouble completing his passes, because he worried about how they looked,” said Ernie Miles, a former assistant to Nicholson who then followed him into the SID chair.
Coach told the player to concentrate on completing the pass. “Do that,” Miles recalled Robinson saying, “and you’ll be surprised how straight and pretty that ball will sound once Collie J. is finished writing about it.”
The assembled guests roared with laughter.
Later, then-Grambling coach Melvin Spears shared a similar thought about defensive end John Mendenhall, who helped GSU to a league title in 1971.
“From reading Collie J.’s stories, I thought John Mendenhall was a giant,” Spears said on the day the pressbox was renamed. “Turns out he was really only about 5-10 1/2. Collie J. was just that good.”
Recognition for efforts in service of a school that he forever transformed follows later this month with induction into the Grambling Legends Hall of Fame.
Collie J. previously earned the Distinguished Service Award in Sports Journalism by the Louisiana Sports Writers Association in 1990 and the College Sports Information Directors of America Trailblazer Award in 2002.
“He has given recognition to so many people who wouldn’t have received it if not for him and his hard work,” Eddie Robinson told TheDerisoReport.com before he too passed in 2007.
Without Nicholson, much of GSU’s mythical nomenclature wouldn’t exist — the nicknames, the classics, so on.
But there are also larger lessons, moments of lasting leadership, inside these stories.
For the endlessly imaginative Nicholson to be able to convince people in New York City, deep in the troubled 1960s, to let two black colleges square off in Yankee Stadium — and promising a sell out — is, to my mind, more impressive than actually selling it out.
He did, and they did.
As the legend of Grambling grew, so too did that of black college football in general — and then, after the school joined in 1959, the Southwestern Athletic Conference.
Nicholson’s accomplishment, in the end, was twofold: In telling the story of Eddie Robinson, and his players, he helped construct the Grambling legend. But, along the way, a larger case was also made for African-American ballplayers everywhere.
That’s his true contribution, and it can’t be contained within a simple retelling of GSU’s history — even by a writer with the eloquence and power of my old friend, Collie J. Nicholson.
Without him, everything is different.
http://www.thederisoreport.com/2009/07/02/grambling-legends-collie-j-nicholson/
Collie J. Nicholson, 85, who promoted Grambling’s teams, is dead
Wire reports
Collie J. Nicholson, for 30 years the imaginative sports information director whose marketing brought national and international fame to Grambling State University in Louisiana, died Sept. 13, 2006 at his home in Shreveport, La. He was 85.
The cause was heart failure, said Jane Davis, a family friend and spokeswoman.
When Nicholson was a student, Grambling was an obscure, historically black university. His education was interrupted by World War II, when he served for three years in the South Pacific as the Marine Corps’ first black war reporter.
He returned to Grambling and graduated in 1948. Ralph Jones, the president of Grambling, induced him to become the university’s first sports information director. His starting salary was $5 or $10 a week, Ms. Davis said.
The university was paying Eddie Robinson, its new football, basketball and baseball coach, $63.75 a month. Robinson went on to win 408 football games, which was an N.C.A.A. record, and send more than 200 players to the National Football League.
Nicholson wanted his football teams to travel around the nation, accompanied by the university’s high-stepping marching band. In 1968, he found sponsors for a game against Morgan State at Yankee Stadium and sold 64,000 seats. In 1974, he moved the annual game between Grambling and Southern University, previously played on their campuses, to New Orleans, named it the Bayou Classic and sold it out year after year. He promoted sellout games at Three Rivers Stadium in Pittsburgh, the Houston Astrodome and the Silverdome outside Detroit.
He also came up with the idea of Grambling playing games in Japan in 1976 and 1977.
The memories last for Doug Williams, a 1978 graduate of Grambling, who became the first African-American quarterback chosen in the first round of the N.F.L. draft. Williams, a native of Zachary, La., told The Associated Press:
“Here I was, a kid from little old Zachary, playing in Japan, Hawaii and Washington, D.C. And it was all because of Collie’s mighty pen.”
Robinson used the same word, once calling Nicholson “the man with the golden pen.”
Nicholson arranged to have the Grambling band play at three Super Bowls. The first time, Ms. Davis said, the university president had him drive to Los Angeles and gave him $150 to cover hotels, meals and gasoline for the week.
In addition to Williams, Nicholson publicized the Grambling players Paul Younger, known as Tank, the first player in the N.F.L. from a predominantly black college; James Harris, the first African-American drafted as a quarterback; Willie Brown; Buck Buchanan; Ernie Ladd; Willie Davis and Charlie Joiner. As Harris said, “He was way ahead of his time in terms of marketing players.”
Collie James Nicholson was born July 7 , 1921, in Winfield, La. He is survived by his wife, Ophelia; a son, Carl, of Houston; a daughter, Shirley Rhodes, of Shreveport; two grandchildren and a great-grandson.
Last May, the press box at Grambling’s Eddie Robinson Stadium was named for Nicholson. In 2002, when he received the Trailblazer Award from the College Sports Information Directors of America, he said:
“I was at the right place at the right time. We had a five-year plan to make Grambling black America’s football team. Just like Notre Dame built a Catholic base, we wanted to build a black base with Grambling football.”
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